In the event of ...

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Mohan Kumar . October 23, 2020 .

Expectations, Reality and Going with the Flow

What an interesting year 2020 has been! Yes I said interesting (although I suspect many would have selected another stronger adjective!). We capped off 2019 on a high note and entered 2020 with buoyant optimism and strong client backing but as they say – the best laid plans of mice and men – the year that ensued: pandemic, lockdowns, cancellations, politics, and economic repercussions was literally a tail spin.

Globally, the event industry took an unexpectedly hard hit and we were forced to roll with the punches. What does one do when you can’t look outwards and plan due to mounting variables? When the goal post keeps changing? Well for us at DCS Entertainment, we instead chose to look inwards, consolidated our resources, and objectively reviewed our processes. We ooked at internal projects that had been on the back burner, oh you know those “no time for these; let’s just service the paying clients first” sort of projects. We all have them stuffed in folders optimistically labelled “Internal WIP” on our desktops. Where it sits … and waits.

Which brings us to our rebranding – man these things take time, strategy and perspectives, audits, design and direction, objectivity tempered with subjectivity - 2020 is the year we took a long, hard look at ourselves and worked on redefining our vision and brand direction.

Welcome to the new DCS Entertainment website, complete with our new logo. But not everything is new, our tagline of being your trusted Event Solutions Engineers remains. Our promise to create an event that is uniquely engineered for you through the highest level of customisation and service that you deserve and expect remains.

So please peruse and I hope you spot your successfully executed event taking place of pride on our pages. Now … The dangers of having a team with too much time on their hands – they think up creative projects for their boss.

Here's one such :

Mohan Kumar

Thanks 2020; Now Bring It On 2021


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