What is Guerilla Marketing?
Guerilla Marketing refers to the advertising strategy where surprise or unconventional interactions are used to promote a company's goods and services. Guerilla Marketing employs creative ideas to capture the attention of potential consumers.
Rather than focusing on advertising frequency, Guerilla Marketing focuses on advertising reach. This is done by getting people to remember the product in an unconventional manner.
Guerilla marketing is not limited to large businesses, as small businesses can also take part in Guerilla Marketing to improve their advertising reach as it is budget-friendly, requiring companies to only provide imagination, energy and time to be successful with it.
Why is Guerilla Marketing preferred??
The appeal of traditional marketing advertisements such as print, radio and television have decreased over the years. Hence companies must find new ways to market themselves to the consumer.
Guerilla Marketing aims to create a lasting impression in consumers about the product or brand. This can be done in the form of creating an emotional reaction from the consumer
By creating a memorable experience, customers are more likely to tell their family and friends about the company's product and services, thereby increasing the reach of the marketing advertisement.
Change to Guerilla Marketing to Improve your marketing reach
Guerilla Marketing is about reaching to your audience in creative ways that promote your brand to consumers. Ideally it leaves a lasting impression on the consumer and make them more inclined to share their love for a company with people around them. It's a matter of reaching out to your consumers and to leave a long-lasting impression of your company that helps improve your brand perception.