The stage is set! On the ground coordination and activation for eRacing GP SEA Malaysia, the best platform for virtual racers to prove that gamers can establish themselves in real-life motorsports successfully. eRacing Grand Prix SEA aims to develop a regional eRacing championship with the objective of transforming virtual racers into real-life motorsport champions.
This was a year long campaign and DCS was engaged to strategise and execute all on the ground activations and events for this Championship.
Client: Axle Motorsports
Project Leader: Mohan Kumar
Stage Manager: Jo Ann Ooi
On Ground: Nellie Yeoh, Muhammad Danish, Muhammad Fazrul
Production: Roshan Sekhon
Creative: Manjusha Chitty
Planning & Strategy: Axle Motorsports and DCS Entertainment
Intern: Beatrix You
