Jade Hills came alive with kaleidoscopic colours at their inaugural Merchant’s Market! This vivid and ultra-fun campaign spanned six months and was custom created for Gamuda Land to generate brand awareness for the launch of the Jade Hills township. Who doesn’t love a great market experience – what more when it comes with fire breathers and stilt walkers?
DCS managed the whole event from conceptualising, planning and to execution through 12 unique on-the-ground events. We also showcased our range of talented performers in addition to conceptualising and building more than 65 pop up stalls for the Merchant’s Market which was then filled with artisan brands and products that drew in a cross spectrum of Malaysians. In addition, we produced the event concert, took care of artist management and worked with Key Opinon Leaders (KOLs) to generate hype and build anticipation over six months.
Client: Jade Hills
Project Leader: Nellie Yeoh
On Ground: Mohan Kumar, Jo Ann Ooi, Muhammad Danish, Muhammad Fazrul, Nigel Yeoh
Production: Roshan Sekhon
Creative: Manjusha Chitty
Planning & Strategy: Jade Hills and DCS Entertainment
Intern: Beatrix You
