Team Lotus previewed their home race with a demonstration event and Malaysian F1 fans had the opportunity to watch Team Lotus' drivers Jarno Trulli and Heikki Kovalainen drive an F1 single-seater with Putrajaya’s state of the art architecture and spectacular landscape providing the perfect backdrop for this exciting event. The event was organised in collaboration with Sepang International Circuit, and Team Lotus partner AirAsia, to introduce Malaysian youth and public to F1.
DCS Entertainment managed the entirety of this event including Air Asia’s on-the-ground activation activities which included tentage setup, AV solutions, F1 car simulator livery sticker, meet and greet session with the drivers, and the press conference.
Client: Air Asia Berhad
Project Leader: Mohan Kumar
On Ground: Martin Emmanuel, Keith Dhanaraj, Patma Priyan, Komal Rokraj
Creative: Adrian Khoo
Planning & Strategy: Air Asia and DCS Entertainment
